Default Wisdom

Share this post

The Road to Fandom

default.blog

The Road to Fandom

Fan worship isn’t always what it seems. Especially not when businesses get involved.

Monia Ali
Oct 5, 2021
∙ Paid
7
Share this post

The Road to Fandom

default.blog
10
Share

Just five years ago Troika, which bills itself as a “brand experience company,” set out to do a yearlong in-depth study of fandom. As one might expect, one of the aims was to use the results to help industry be more “fan friendly,” but not only that; brands should anticipate and understand the depth of fan attachment and utilize it to improve ROI. The c…

This post is for paid subscribers

Already a paid subscriber? Sign in
Previous
Next
A guest post by
Monia Ali
Fandom critic & former stan. Unpacking the consecration of fandom, the packaging of deferred spiritual fulfillment and contextualizing fandom in our cultural history & ecosystem. @: fandomomo [at] protonmail.com
Subscribe to Monia
© 2023 Default Friend
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing