Reading Only for the Content

“Those who imagine they read only for content are illusioned.” - Marshall McLuhan

Last article, I insisted that nearly everyone who popularizes McLuhan mangles him and his message. Why? If you want to think of causality in the sequential terms of linear cause-and-effect, then there are many causes. (Of course, when you read Laws of Media and Media and Formal Cause, you learn that cause-and-effect account for only a fourth of what cau…