Everybody Misreads Marshall McLuhan

It's probably true that you know nothing of his work.

(Original Caption) Marshall McLuhan, Canadian philosopher, holding a book as he leans over a chair. Photograph, 1966.BETTMANN ARCHIVE

“I won’t beleaguer the point. It’s merely that McLuhan is a very tough guy to pin down when you don’t know where he’s coming from. And unless you do a whole lot of homework and fieldwork, he seems to be coming from complet…